Breastcancer.org is a major breast cancer information resource and patient community in the US. Paulo Cardoso worked on its move from WordPress to Contentful, preserving URLs and search visibility. The resulting GraphQL content API became a foundation for new products, while single sign-on gave people one identity across the forum and medical platform.
WordPress had become the ceiling. Content delivery performance was limited, and every new product idea had to fight a monolith that was not designed to serve multiple applications.
The community forum and the medical platform also had separate logins. The same person carried two identities depending on where they were, and moving from community support to medical tools meant meeting another login wall.
Paulo worked on the migration from WordPress to Contentful, a headless CMS. Content stopped being trapped inside a monolith and became structured data behind an API.
For an organization where organic search traffic is life-critical, the migration also had to preserve URLs and search visibility. It did.
Paulo did not design these pages. His work was the content platform behind them and the shared identity between community and medical products.
A healthcare content migration is also a search migration. The Contentful model and GraphQL API only counted as a success if the public URL history came with them, so preserving the paths and search visibility was part of the platform work, not a cleanup task after it.
Contentful delivered content noticeably faster than WordPress and exposed a GraphQL API out of the box.
Teams could build new frontends and features against a clean content API instead of scraping pages from a monolith. Patients could move between community support and medical tools with one identity.
The migration mattered because of what it made possible after the cutover: faster content delivery, reusable structured content and a shared sign-in path.
A serverless integration layer aligned Salesforce, Homeward, the CMS and the website.
A ticketing platform made observable before its riskiest payment and ticket paths moved out of legacy PHP.
Modernizing a healthcare platform? See healthcare software, software rescue, or a software audit.
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