Case Study Mobile · iOS

A white-label trainer app, loved at 4.9/5.

Personal Fit gives independent trainers and studios their own branded iOS app for their clients. We built the platform once, and every trainer ships it under their own name, with subscriptions, a workout builder, and live dashboards baked in.

Client
Personal Fit
Sector
Mobile · iOS · Fitness
Engagement
White-label iOS app
Platform
iOS
Status
In production
Personal Fit — personal trainer using a coaching app with a client
One app, one brand. Each trainer hands clients a coaching app that carries their own name.
By the numbers
4.9/5App Store rating
5K+Reviews
White-labelModel
iOSNative app

Trainers want their own app, and they cannot build one.

Independent personal trainers and studios run real businesses. They program workouts, take payments, and coach clients every day. What they cannot do is ship a polished iOS app under their own brand.

Building one means hiring engineers, learning the App Store, and maintaining payments and infrastructure for years. Most trainers route clients through spreadsheets, group chats, and a patchwork of generic apps that carry someone else's name.

Personal Fit set out to hand each trainer a branded app of their own, without the cost and the wait of building from scratch.

One platform, rebranded for every trainer.

We built a white-label iOS app that a trainer ships under their own brand. The core runs once, and each trainer gets their own colors, name, and client roster on top of shared infrastructure.

What clients and trainers get

  • Subscriptions and payments, so trainers charge clients inside the app
  • A workout builder that turns a coach's programming into structured plans
  • Live trainer dashboards that track client progress in one place
  • A native iOS experience that carries each trainer's brand end to end

A 4.9/5 app, loved by users and their clients.

Personal Fit holds a 4.9/5 rating on the App Store across more than 5,000 reviews. Trainers and the clients they coach reach for the app every day.

The white-label model lets a new trainer launch under their own brand without touching code. Subscriptions, the workout builder, and live dashboards run in production, serving real coaching businesses.

The result is an app that trainers are proud to put their name on, and that their clients keep coming back to.

Personal Fit trainer dashboard screenshot
What we built

A coaching app that runs the whole business.

A trainer programs a plan in the workout builder, charges clients through subscriptions, and watches progress on a live dashboard. Each client opens an app that carries their trainer's brand from the icon on.

4.9/5 across 5K+ reviews
Inside the app
Swift SwiftUI StoreKit Firebase Node Postgres
Our role
Product, design, engineering
Platform
iOS, native
Model
White-label
Status
In production

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