Case Study Consumer · Streaming

The world's best chefs, and a feed that keeps you cooking.

YesChef streams cinematic cooking lessons from world-renowned chefs: Jamie Oliver, Francis Mallmann, Nancy Silverton. We owned the frontend and the recommendation surface that keeps home cooks coming back.

Client
YesChef
Sector
Consumer · Streaming
Engagement
Frontend + recommendations
Format
Cinematic 4K classes
Platform
Web · Streaming · Apps
YesChef: a lineup of world-renowned chefs who teach cinematic cooking classes on the platform
Eleven master chefs on one cinematic platform.
By the numbers
+50%Daily active users
11World-class chefs
4KCinematic lessons
Any deviceSelf-paced

The chefs draw cooks in. Keeping them coming back was our job.

YesChef had something rare: famous chefs like Jamie Oliver, Francis Mallmann, Nancy Silverton, and Kwame Onwuachi, teaching in beautiful, cinematic 4K. Premium content draws a first watch easily. Retention depends on whether cooks come back week after week.

The catalogue gets cooks in the door. They stay when the next lesson is the dish they want to cook tonight.

We owned that surface: what a home cook sees, and how the product points them to the next lesson.

A frontend that feels cinematic, and a feed that learns.

We built the frontend to match the content: fast, immersive, and beautiful across devices, so the production value of the classes carried all the way to the screen.

Then we built the recommendation surface. It puts the chef and the lesson a given cook wants next in front of them, which is what brings them back.

What we owned

  • The cinematic, cross-device frontend for browsing and watching classes
  • The recommendation surface that personalizes what each cook sees next
  • An onboarding flow that learns taste early so the first sessions land
  • Performance tuned so 4K streaming stays smooth on any connection
Jamie Oliver teaching a home-cooking class on YesChef
What we built

The right chef, at the right moment.

Show a cook the lesson they're ready for, a technique from Mallmann or a weeknight dish from Jamie Oliver, and they come back for the next one. Well-timed picks are what keep cooks returning.

+50% daily active users
In their words

The world's greatest chefs, teaching you to cook with confidence at home.

YesChef Consumer · cooking streaming
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Daily active users up 50%.

After the frontend and recommendation work shipped, YesChef saw daily active users climb 50%. Cooks kept coming back to the kitchen.

With content this good, the product's job is to remove reasons not to return. A faster, more personal surface did that.

YesChef is live, streaming classes from a roster of the world's most celebrated chefs to home kitchens on phones, tablets, and TVs.

Inside the product
Francis Mallmann teaching open-fire cooking in a YesChef class
Nancy Silverton teaching a cooking class on YesChef
Kwame Onwuachi teaching a cooking class on YesChef
Next.js React TypeScript Video streaming Recommendations Personalization Cloudflare
Our role
Frontend, recommendations
Team
Team build
Model
Delivered surfaces
Status
Live
Project partner Shahzaib
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