Musicians make the work, then watch other people own the upside.
A track is rarely one person. A singer, a producer, a manager and a videographer all touch it, and the fans carry it. Almost none of them hold a stake in what they helped build.
Labels own the rights and big platforms own the audience. The creator gets a stream of small payouts and no way to share that value with the community around the work. Guild wanted to flip that, and to do it inside an app a working artist would open every day.
The hard part sits where music meets crypto. An artist who has never touched a wallet still has to mint a token, sign a transaction, and trust that it worked. Get that flow wrong and you lose them on the first try.



