Case Study Waltz AI

One workspace. Every tool your agency runs on.

Waltz AI is an AI-native operating system for agencies. You build pages, run CRM and email, generate images and copy, and read analytics from one connected workspace, with an assistant named Walter holding the context. We built the platform and the four AI systems underneath it.

Client: Waltz AI
Sector: Marketing · Agency OS
Engagement: Platform build
Stage: Live 2025
Platform: Web app

The Waltz AI homepage hero reading One workspace, every tool your business needs, with the connected agency workspace behind it — One workspace: page building, CRM, email, generation and analytics, with Walter on call.

By the numbers

1Workspace replaces many tools

SecondsTo a finished landing page

4AI systems: orchestrator, email, forecasting, RAG brain

AI-nativeBuilt around generation, not bolted on

An agency's day runs across a dozen tabs that never talk to each other.

Most agencies are not slowed down by ideas. They are slowed down by the systems around the work.

A campaign moves between a design platform, an email system, an analytics dashboard, a reporting deck, a spreadsheet and a campaign tracker. Each handoff costs time and adds manual work, and the data never sits in one place where you can act on it.

Every new client makes the problem heavier. The same setup repeats, the same copying and pasting between tools repeats, and the team that should be producing creative spends its hours moving information instead.

One operating system, with four AI systems doing the heavy work.

Afaq built the platform. We put creative production, campaign execution, forecasting and knowledge management inside one workspace, then drove each of those with its own AI system so the work happens in the app instead of across a stack of separate tools.

What that meant in practice

An AI Page Orchestrator that generates landing pages and brand assets in seconds, built on a dynamic GrapesJS Studio integration with purification logic that keeps the output clean
An email suite that runs bulk campaigns with AI variable processing and automated lead tagging
Prophet-based forecasting that reads trends before more budget goes out the door
Walter Everywhere, a RAG-powered knowledge brain that holds agency context and answers from it

Autonomous design

Describe the page, get the page.

The AI Page Orchestrator turns a prompt into a landing page and the brand assets to match. It writes through a dynamic GrapesJS Studio integration, and a purification layer strips the noise the model leaves behind, so the editor receives clean, editable markup rather than a mess to fix.

Seconds to a page · clean, editable output

See it work

Walkthrough: describing a campaign and watching the platform build it

Inside the product

The Waltz AI intelligent email suite alongside the analytics module, showing campaign sends and performance metrics

The Walter AI assistant answering an agency question from stored campaign context inside the Waltz AI workspace

The hardest part

A model writes plausible-looking page markup that breaks the editor the second you try to drag a block. We wrote purification logic between the generator and GrapesJS Studio that rewrites that output into structure the editor trusts, so a generated page opens up as something you can edit by hand rather than something you have to rebuild.

Ego Eimi Engineering note · the build

Live, with the four AI systems carrying the work.

Waltz AI shipped in 2025 as a working web app, with the orchestrator, the email suite, forecasting and Walter all running inside one workspace.

The product is young, so it carries the case on scope. An agency that used to thread a campaign through six tools now drafts the page, sends the email, reads the analytics and asks Walter for the context behind a number without leaving the app. That consolidation is the point, and it is built.