Waltz AI brought creative production, campaign execution and agency context into one workspace. Ego Eimi built the platform with Afaq Jamshad, connecting four AI systems to the work around a campaign.
A campaign moves from a brief to a page, an email, analytics and a report. When those stages live in unrelated systems, the team repeatedly carries the same information between them.
The product needed to connect those workflows while keeping agency knowledge available. Each AI capability had a defined role in the wider application.
A page orchestrator used GrapesJS Studio with output purification to generate and edit landing pages and brand assets. The email suite handled campaign variables and lead tagging.
Prophet-based forecasting supplied trend projections. Walter, a retrieval-augmented assistant, used agency context to answer questions. The platform connected these systems to campaign execution and knowledge management.
Project materials showing the workflows and interfaces described in this case.
Pages, campaigns, forecasting and retrieval. The delivery section explains the workflow demonstrated here.
The delivery brought several campaign tasks into one connected application. Page creation, email, forecasting and knowledge retrieval could use the context held by the workspace rather than requiring a fresh handoff at every step.
A connected workspace needs an owner for the relationships between its tools. Generated pages, email permissions, forecast assumptions and retrieval sources each change on different schedules. A handover should explain those dependencies and the review step before a customer-facing action.
Project contribution: Afaq Jamshad. The scope described above identifies the work behind this case.
Editorial review: Ego Eimi · Updated September 6, 2026 · About the team
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