Case Study iPurvey.com

A claim bot that brought in 50% more customers.

iPurey's "TravelAssist" is a conversational AI for travel-disruption compensation. We built a chat flow simple enough that travelers finish it, and the client reported roughly 50% more customers within six months.

Client
iPurey
Sector
AI · Travel claims
Engagement
Conversational AI build
Channel
Chat assistant
Deployed
Across airports
iPurey — traveler using a chat assistant in an airport
A travel claim experience that meets people where they are: in the terminal, on a phone.
By the numbers
+50%More customers
6 moTo measurable lift
AirportsWhere it's deployed
24/7Always-on assistant

Nobody fills out a claim form standing in an airport.

Travelers hit by delays and cancellations are often owed compensation, but claiming it means a website, a login, and a long form. Standing in a terminal, almost no one bothers. iPurey lost most of those customers at the drop-off.

iPurey needed to move the whole process to where people already are: a chat thread. A tired traveler could finish it in a minute, on a phone, without an account.

Turn a 12-field form into a friendly conversation.

We designed and built "TravelAssist", a conversational AI that checks eligibility, tracks claim status and answers questions in plain language, wired into the client's existing backend.

What made it convert

  • Quick-reply buttons and custom flows that guide rather than interrogate
  • NLU plus generative AI, so it parses a question and replies in plain language
  • Itinerary capture across flights, rail and connections, mapped to eligibility rules
  • Integrated with existing backend services for live claim status
See it work

Meet TravelAssist.

"Hi, welcome to iPurey 👋, your travel claim compensation partner." From there it's all buttons and plain questions: check eligibility, check claim status, get support. The whole claim happens inside one chat.

1 min to check eligibility, on a phone
Reported by the client

Within six months of launching the bot across airports, we were seeing about 50% more customers, people who'd never have finished the web form.

iPurey Travel claim platform

Less friction, more customers.

After rolling the bot out across airports, the client reported roughly 50% more customers over a six-to-seven-month window, driven, in their words, by how much easier the bot made the claim.

The old flow asked people to open a website, log in and complete steps in a terminal. The bot met them in a chat and carried them through, and removing that friction is what moved the numbers.

Conversational AI NLU LLMs Node Webhooks Backend integration
Our role
Design & build
Surface
Chat assistant
Flows
Eligibility · status · support
Status
Deployed
Project partner Abhishek Gawade

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