Nobody fills out a claim form standing in an airport.
Travelers hit by delays and cancellations are often owed compensation, but claiming it means a website, a login, and a long form. Standing in a terminal, almost no one bothers. iPurey lost most of those customers at the drop-off.
iPurey needed to move the whole process to where people already are: a chat thread. A tired traveler could finish it in a minute, on a phone, without an account.
