Case Study iPurvey.com

A claim bot that brought in 50% more customers.

iPurey, at ipurvey.com, runs "TravelAssist", a conversational AI for travel-disruption compensation. We built a chat flow simple enough that travelers finish it, and the client reported roughly 50% more customers within six months.

Client
iPurey
Sector
Travel claims
Engagement
Conversational AI build
Channel
Chat assistant
Deployed
Airport deployments
iPurey traveler using a chat assistant in an airport
A travel claim experience that meets people where they are: in the terminal, on a phone.
By the numbers
+50%More customers
6 moTo measurable lift
AirportsWhere it's deployed
24/7Always-on assistant

Nobody fills out a claim form standing in an airport.

Travelers hit by delays and cancellations are often owed compensation, but claiming it means a website, a login, and a long form. Standing in a terminal, almost no one bothers. iPurey lost most of those customers at the drop-off.

iPurey needed to move the whole process to where people already are: a chat thread. A tired traveler could finish it in a minute, on a phone, without an account.

Turn a 12-field form into a friendly conversation.

We designed and built "TravelAssist", a conversational AI that checks eligibility, tracks claim status and answers questions in plain language, wired into the client's existing backend.

What made it convert

  • Quick-reply buttons and custom flows that guide rather than interrogate
  • NLU plus generative AI, so it parses a question and replies in plain language
  • Itinerary capture across flights, rail and connections, mapped to eligibility rules
  • Integrated with existing backend services for live claim status
See it work

Meet TravelAssist.

"Hi, welcome to iPurey 👋, your travel claim compensation partner." From there it's all buttons and plain questions: check eligibility, check claim status, get support. The whole claim happens inside one chat.

1 min to check eligibility, on a phone
Reported by the client

Within six months of launching the bot across airports, we were seeing about 50% more customers, people who'd never have finished the web form.

iPurey Travel claim platform

Less friction, more customers.

After rolling the bot out in airport deployments, the client reported roughly 50% more customers over a six-to-seven-month window, driven, in their words, by how much easier the bot made the claim.

The old flow asked people to open a website, log in and complete steps in a terminal. The bot met them in a chat and carried them through, and removing that friction is what moved the numbers.

Conversational AI NLU LLMs Node Webhooks Backend integration
Our role
Design & build
Surface
Chat assistant
Flows
Eligibility · status · support
Status
Deployed
Project partner Abhishek Gawade

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